Russia's current situation and development trend of LED lighting market analysis
2015/01/02
Overall, the magnitude of the traditional lighting market expansion will slow down compared to 2013, and LED lighting market is stable compared. Local traditional lighting manufacturers get much government investment, but this year the overall economic situation in Russia is not great optimism. Oil prices have fallen, many Russian ruble continued to depreciate LED manufacturers will adopt a more low-cost strategy, the price of the LED package of almost 15% decline in aluminum prices getting lower and lower. Currently Troffer prices to the lowest point, the market share is still not be underestimated, for many manufacturers, this will be one of the preferred solution, after all, are the main factors affecting the market price competitiveness. Rainbow also made some adjustments to adapt to market changes, such as the recently introduced a low-cost high-quality street plan, the price is generally at $ 55 (40W) to $ 140 (150W) between, up to $ 285 (300W).Russian lighting market purchases on the main battleground between competing vendors, manufacturers demand for low-cost and high-quality products, so companies must constantly look for cheaper options, part of the LED light source package prices fell an average of 12-15% per year. But the expansion of the overall market prices, I think this might be you think the reason the LED market is relatively stable. We understand that part of the Russian dealers and manufacturers, they began to shift from other regions such as China component manufacturer or agent directly imported components or modules, some manufacturers began to seek cooperation and joint ventures.
Indeed it is difficult to compete with cheap Chinese products, but this situation for our Siberian Branch of the impact is particularly evident because the market is flooded with Chinese components which generally smaller vendors will choose Chinese products. But Rainbow In addition to providing products, in terms of customers but also provide more value-added services such as technical support, financial support, multiple inventory and improve the service. The Chinese import components and products, logistics cycle is very long, and this is the reason customers choose the Rainbow.
The world's leading LED manufacturers in Russia has its own marketing channels or agents, of which there are many Asian manufacturers; not because of the more popular brands in Asia, Europe, the Russian lighting market is relatively more intense competition than the European market.
Russia and other markets, where different natural environment, the market structure is not the same, some of the programs only Russia has the ability to provide local companies. Overall, the competition is fierce, only large companies can survive, but only to expand the scale of SMEs to gain a foothold future.
