Overseas led lighting market is a big cake
2014/10/28
Different business in overseas markets, industrial environment, for Chinese enterprises overseas lighting Nuggets soil. Japan, Russia, North America, Europe and a series of economically developed countries and regions, higher living standards and consumption ability is generally strong demand for larger lighting products. It is reported that a large number of high-end lighting products are exported to Europe, with its terminal sales price as a reference, profits can reach five times the Chinese domestic market manufacturers margin; some personalized lighting products sold to Japan, its price up to the terminal from China ex-factory price of 10 times, which are not surprising.Guangdong Fortes Lighting Co., Ltd. Chairman Wang Gongjie introduced Fortes Lighting has offices in the UK, its products using the best raw devices, air cargo freight over one ton of nearly 30,000 yuan, even so, plus all costs the total profits much higher than in the domestic market profits length. ??? also face calculations, smoothing its UK subsidiary rentals and a variety of expenses at the total cost not much more than the high set point in Zhongshan.
Ya lighting in the export crown ten years, of which sales in Japan and Russia, the two countries will account for more than 60% of its export total. Zhongshan crown Ya lighting marketing director Chen Qiubin said Japan's spending power is very strong, even the best high-end products and then they can afford, elegant lamp is taking the crown in the high road, in the local sales potential has been particularly good.
Analysis of China's high-end lighting products has been able so popular in developed countries, but also lucrative business, and industry should underlying causes of environmental, social and cultural factors in developed countries are inseparable. For example, as labor costs in Germany, Britain and other European countries is expensive, hand-made lighting in the main kind of low-end processing industry is relatively weak on the ground. The concept of cultural differences is also a reason, according to ??? introduced Japanese conservation awareness is very strong, large office buildings in addition to the above there is a common lighting, almost every table is equipped with a lamp at night, when only a few people to work overtime, they would only open lamp.
And there is one of the most favored export advantage is hit after delivery models such payment. Compared to domestic competition after the first shipment of disorder caused by the rules of play money and other industries, export more conducive to the company's cash flow liquidity, glittering show to lure businesses.
Own brand - overseas expansion upgrade
Lamps obviously lucrative export profits than domestic sales. However, "people do wedding dress" eventually bring get rid of worries, most of the existing lighting industry enterprises to foreign brand OEM-based, resulting in addition to the price, no other better "killer", but also could not escape the fate of being manipulated by others. In the context of globalization, big business district economic background, LED as a new generation of green light booming, on the occasion of opportunity to Come, China's independent brands have ground-breaking overseas, becoming the upgrading of traditional foundry methods.
Little White Dragon lighting in the export for many years, mainly in the early years of the way for foreign businessmen OEM OEM products sold in North America, Europe, Southeast Asia and other overseas markets. Due to accumulated rich experience in export in years, with outstanding R & D and comprehensive strength, LED era to become its own brand overseas working to promote an important opportunity. Lighting Appliance Co., Ltd., general manager of Zhongshan Little White Dragon Wangwan Chuan said the years of export assistance Little White Dragon formed a complete set of quality control, quality system certification system, but the OEM way, "people do wedding dress" eventually become heart disease, so this two-year period of the Little White Dragon proceed to seize the rapid development of LED, the entire focus on the Southeast Asian market, do their own brands.
It comes to choosing from Southeast Asia began to promote its own brand of reasons, Wang Wanchuan about, one from China to Southeast Asia nearly; the second is to put aside those supporting the export tax rebate policy does not say that from the beginning of last year, the entire Southeast Asian export implement zero tariffs between countries transaction tax is not needed, the entire Southeast Asia has become a major shopping district. This export enterprises have obvious advantages, the brand can communicate, you need only to imported products meet national accreditation standards.
Of course, the difficulty in numerous foreign countries to promote their own brands. First, the high cost of trademark registration, for a long period. Secondly, the situation abroad, unlike China, such as its clear division of labor, the business is responsible for trade, the manufacturer is responsible for the production; the strength of businesses have their own brand, powerful, like the Russian monopoly traders approximates a professional category, tens of thousands of square meters the warehouse is also larger than the factory ...... in overseas channels entirely on its own is almost impossible to establish the case, these constitute the domestic enterprises in overseas marketing its own brand of resistance.
However, many similar to the Little White Dragon has long been the strength of enterprises such forward-looking layout of the overseas market, and a keen eye to explore opportunities. It is learned that a few years ago Little White Dragon has been successfully registered trademark in many overseas countries, and its promotion of own brands is at the right time, to take cooperation with the business strategy to help customers promote their way of implementation.
How high threshold for export?
Lamps for export and domestic sales compared to the many advantages, has thus attracted many domestic companies covet. However, the various demands of enterprises outside the single inner strength to become a test problem, especially for corporate R & D capabilities, quality control system and supporting strength made high demands, export barriers are not generally capable of entering the business.
Throughout the lighting industry success of each business enterprise in the export field, they have their own advantages and characteristics, and research and development capabilities are often the core of their winning market weapons. For example, highlight the advantages of small white dragon lighting is its ability to control electronics. It is reported that Little White Dragon Lighting currently has more than 60 R & D team, its corporate leader of people living in the electronics industry for decades, has become a national allowance enjoy one of "technical improvement expert" industry minority; in the upstream areas, with the Little White Dragon depth cooperation Ruifeng power to ensure its core LED for the first time, cutting-edge technologies. On the technical side, Little White Dragon lighting than peers ahead at least three to four months to six months. For example, the Little White Dragon was a 600 multiplied by 600, panel lights, the town market, the cheapest price 120-130 yuan, while its processing to the client's price is only 89 yuan; changes in technology programs, to ensure its use in China the best light, the best drive of the premise, the cost is much lower than peers.
Ya lighting in the export crown decade, not only outstanding R & D capabilities, and has a mature production system and quality control system. Chen Qiubin said the advantage of overseas markets do style, technology and quality products. On the styles and techniques, a single open mold is one of the largest development process inputs, a mold tens of million of investment is made out of a few lights on millions of investment, if sold in the market is not good general can not afford a small factory on. The styles and techniques to attract customers to reach only the first transaction, to ensure the quality and stability of our customers and you only reach a stable trading.
According to reports, some foreign customers choose to cooperate manufacturers are very careful. After such as Japan, Taiwan and other places, they might watch the show successive new R & D capability of the enterprise, but also to visit the factory, and so on to determine their strength after the next big one, but it will not produce immediately, he also will put a lot of requirements, see your factory production line, quality and so on. To begin production, but also sent him stay here, once mainly the requirement to stop, good communication between both sides in order to continue production. Develop a client, the strength of the enterprise demanding run-in period is still very hard.
On export, the style, technology, prices can only attract foreign customers to reach the first transaction, the second transaction can not be reached, the product quality is very important. In a nutshell, the majority of small and medium sized lamps for domestic enterprises, export has become so difficult for them towards a threshold
